Why do you charge what you do?

As this can be quite a complex subject, I thought I would fully go into this and explain my prices and why I charge what I do. It’s also a question I know many of you would have asked yourselves before contacting me to book, or maybe even questioned this on the initial enquiry. I think it’s important to know exactly what you’re paying for, and see how the cost is broken down. As the wedding and beauty industry seem to vary widely in costings, I thought this would go someway to explain at least my prices to clients.

✨ Why do you ask for a £100 non-refundable deposit?

It is quite common for businesses (especially in the wedding industry) to ask for a deposit. The deposit ‘holds’ the date for a client and ensures that their chosen supplier is available for their special occasion. Personally, it also means that I will NOT book any other event on that same date, meaning I am completely focused and dedicated to my client for anything they need me for.

The deposit works in three-fold; 1. It holds the date, 2. It secures against anyone else booking that same date, 3. It roots out time-wasters and means only genuine clients book.

Any why is it non-refundable? Well this is actually for two reasons. The very fact that it is non-refundable puts a lot of people off, so for me as a business I only get clients book who like my work and really want me to be a part of their special day. It also serves to protect myself financially if a client decides to cancel.

✨ Why do you charge less for a trial than the wedding day?

This is actually quite a common question, and can leave a lot of people scratching their heads trying to figure out why the cost has suddenly changed.

It’s standard practice in the beauty industry to charge less for a trial than the wedding day. This is for a few reasons, but mainly it is because it allows clients to experience their wedding ‘look’ without committing too much money. It also gives the client the freedom to walk away if they don’t get the feels! The trial is also the time when things are discussed, experiments are made, things are changed and notes are taken – so when it comes to the big day everything flows smoothly and everyone knows what they are doing.

The trial is usually just for the bride, as I feel it is important to focus on my client completely without the distraction of the whole bridal party. However, I know it can be lovely to have the full gang together for a treat – so if you would also like the bridesmaids to have a trial, please let me know at the time of enquiry and I can work out a price for this.

✨ Why do you charge more for the bride on the wedding day than the other guests?

Ok, the big one! Why charge more for the bride? It seems unfair right? Well, I’ll try and break this one down so you can see where the extra costs come into it.

So firstly, the person who communicates with me from the start until the end is the bride. So whenever I reply to an email, text, phone call or Instagram message (which can be at all times of the day) this is my personal time. Don’t get me wrong I love to chat to my clients and I want them to feel as if I am there for them no matter what is going on, but as a business I still need to account for this time.

Now the next level in price is due to the physical application, skill and experience taken to do the bridal hair and makeup. I always allow extra time for the bride. No question. She will come first. This is where my 7 years of experience comes into affect to produce a hair and makeup look that my client is comfortable with, and which makes her feel absolutely exquisite. I am always striving for the next best thing so constant training with some of the biggest names in the industry is a must for me, but can also be pricey, so I have to balance this in the books and so therefore in my costings.

Finally, the last bit of cost for the bride is the ‘just in case’ scenario. I always like to leave myself a few extra pennies for peace of mind, just in case I need to purchase a special product for my client that she has asked for. Sometimes, this extra cash will be used to absorb any travel cost that maybe local but still a bit of distance.

✨ Why are the additional guests prices less? Does that mean they have less makeup/worse hair?

Absolutely not, and please don’t interpret the costings this way. Again there are definite reasons behind the price for guests; 1. It allows the guests to take part in the festivities without escalating the overall cost, 2. Guests are usually less concerned with their hair & makeup requirements, and are happy to take my lead when it comes to this – so I feel to reflect this attitude a dip in price is best.

But there is no way they will receive less of a service, and will definitely not have bad hair or hardly any makeup on.

✨ Why is there a surcharge of £90 for an additional hair/makeup artist?

I have a carefully selected team of individuals I like to have assisting me on larger jobs. These professionals usually have been working as a makeup artist, or hairstylist for 7+years and their skills are closely matched to my own. However, because they are also freelance sourcing their availability takes time.

The surcharge reflects the additional work I have to do to source the right person for the job. Securing that individual and guaranteeing them work at the end of the day is very important as a business.

✨ Why do you charge the amount you do?

So throughout my 7 years I have gone through all sorts of pricing mock ups, some with more success than others. It has been a tough learning curve, as wanting to reflect my experience and yet not price myself out of jobs has been no picnic! I’ve also learnt not to feel upset when another artist undercuts me, as I know deep down the job was probably not right for me in the first place.

I recently trained with Katy Djokic and The Bridal Stylists, and after speaking with Katy I soon realised I am very much close to her style and experience (especially when it comes to makeup) therefore I decided to match her costs. I hope in this way I have gone somewhere to even out prices and make it more fair to clients.

I hope all of this has made sense. If you do have any questions please do contact me x

REPOST // The big questions – No. 1: Should you hire a makeup artist for your wedding?

Yes, the big question… should you hire a makeup artist for your wedding?  It’s a question every bride puts to themselves – shortly followed by the follow up question… or can I get away with it myself?  Often I think the answer is in the ‘get away with’ part.  Do you really want your wedding makeup to be something you ‘get away with’?  If you’re at that stage of questioning, then here are my top 5 reasons for booking a professional make up artist for your wedding.

1. Your wedding day is not a day for ‘everyday’ makeup.  You’re going to be photographed all day – and not just by a professional wedding photographer.  Remember your friends and family are all equipped with cameras too.  Whether it’s for photographs using natural or flash photography or meeting your guests in sunshine or by candlelight, professionally applied makeup will translate well to all mediums.

2. Do you have a million different bridal looks on Pinterest and still can’t decide what to choose?  A makeup artist can translate these looks, picking out key elements that will compliment your wedding gown, hairstyle, theme and colour scheme.

3. Makeup artists know skin (!) and we can help identify the areas that may become an issue on the big day.  For example, that patch of dry skin or the potential breakout that you don’t know how to deal with?  We can quickly analyse the condition of the skin and give you advice on the steps you could take to avoid future problems.  It’s just one less thing to worry about… and it’s all part of the service.

4. Much as I hate to admit it, weddings can be stressful!  And no one would blame you for feeling a bit nervous on the big day.  Having a makeup artist means there will always be a steady hand to apply that cat flick eyeliner or tackle those false eyelashes.  And we’ll always have a tissue nearby as well in case things get a bit teary!

5. OK, and this is the big one: hiring a makeup artist is not cheap!  But you’ve spent oodles on that gorgeous wedding venue and catering, an eye watering amount on that perfect wedding gown… why skimp on yourself?  It is your wedding after all!  This is your chance to be pampered by the professionals so sit back and enjoy it!

REPOST // The big questions – No. 1: Should you hire a makeup artist for your wedding?

Yes, the big question… should you hire a makeup artist for your wedding?  It’s a question every bride puts to themselves – shortly followed by the follow up question… or can I get away with it myself?  Often I think the answer is in the ‘get away with’ part.  Do you really want your wedding makeup to be something you ‘get away with’?  If you’re at that stage of questioning, then here are my top 5 reasons for booking a professional make up artist for your wedding.

1. Your wedding day is not a day for ‘everyday’ makeup.  You’re going to be photographed all day – and not just by a professional wedding photographer.  Remember your friends and family are all equipped with cameras too.  Whether it’s for photographs using natural or flash photography or meeting your guests in sunshine or by candlelight, professionally applied makeup will translate well to all mediums.

2. Do you have a million different bridal looks on Pinterest and still can’t decide what to choose?  A makeup artist can translate these looks, picking out key elements that will compliment your wedding gown, hairstyle, theme and colour scheme.

3. Makeup artists know skin (!) and we can help identify the areas that may become an issue on the big day.  For example, that patch of dry skin or the potential breakout that you don’t know how to deal with?  We can quickly analyse the condition of the skin and give you advice on the steps you could take to avoid future problems.  It’s just one less thing to worry about… and it’s all part of the service.

4. Much as I hate to admit it, weddings can be stressful!  And no one would blame you for feeling a bit nervous on the big day.  Having a makeup artist means there will always be a steady hand to apply that cat flick eyeliner or tackle those false eyelashes.  And we’ll always have a tissue nearby as well in case things get a bit teary!

5. OK, and this is the big one: hiring a makeup artist is not cheap!  But you’ve spent oodles on that gorgeous wedding venue and catering, an eye watering amount on that perfect wedding gown… why skimp on yourself?  It is your wedding after all!  This is your chance to be pampered by the professionals so sit back and enjoy it!

The big questions – No. 4: What exactly happens at a bridal makeup trial?

Today’s big question concerns the bridal makeup trial, and what exactly is involved.  Usually held approximately 6 weeks before your wedding day, the makeup trial is a chance to try out different styles that complement your wedding gown, colour scheme and theme.  They also serve as an opportunity for a makeup artist to analyse the condition of the skin, and advise on ways to make sure it’s in tip top condition before the big day.  But what exactly happens during the makeup trial?  Here is a brief outline of how I like to approach the trial.

1. Firstly, hello!  This is the first time we would have met after corresponding via email, facebook or over the phone.  I like to see how you’re getting on with the planning stage, and if there is any assistance I can provide or any supplier recommendations you need.

2. Ok, let’s get down to business.  For initial inspiration I like to see any images of your wedding gown, flowers or general colour themes.  That way I can start to piece together a look that will complement all of these elements and (most importantly) something that will suit you and your gorgeous features.

3. I will then talk through the general outline of a makeup design I think will work, and if you’re happy with everything I’ve said then we begin!  The makeup trial usually takes around an hour.  As I work I will be getting to know your skin and how it responds to certain products.  It is at this point I can quickly analyse the condition of the skin and provide advise on how to get the most out of your skincare regime.

4. After completing your initial look I will get you to have a look in my portable mirror (which you can then walk around the room with in different lights) to see if there is anything you want to add or change.  It is at this point I fully encourage my bridal clients to really voice their opinions, even if they hate it!  That way we can work together to build the perfect bespoke makeup design.  If there are only minor changes such as more blusher, or a little less foundation then it all goes down in my diary to remember for the big day.  Any major changes we correct together at the trial, so that you’re not worried about anything before the wedding.

Kate and her New Forest Wedding

Yesterday I had the privilege of doing the bridal makeup for Kate and matron of honour Emma at New Forest wedding venue The Master Builder’s at Buckler’s Hard.  Kate wanted her wedding makeup to be soft, delicate with a touch of pink – whilst matron of honour Emma went for a natural finish with pinky lips.

As Kate is currently pregnant and had this amazing natural glow, I didn’t want to hide that with too much foundation so I kept everything base-wise very light.  I did want to create depth with Kate’s eyes though so built up a pinky toned smokey eye using black & brown shadow to soften the look along the eye line x

REPOST// The big questions – No. 5: Will I look overdone and not like myself?

A very common worry among brides (when considering to hire a makeup artist) is that they will not look like themselves, or that they will be too heavily made up.  There isn’t a bride alive who doesn’t want that pleasant in-take of breath when she enters the room, and see’s her guests and partner for the first time.  You want to be breathtaking for all the right reasons, and any makeup artist worth her salt will always strive to help create that moment for you.  Here are a few myth busters to help you make your choice.

1. One of the most common fears surrounding hiring a makeup artist, is that you will be made to look too heavily ‘made up’ and covered in foundation.  Believe me, no one wants that!  True, we will use slightly more products than than your usual everyday look, but that is only because the makeup design has to work well for meeting guests, different lighting effects, professional photographs and lasting the distance on what is a joyful – but long day.

2. At the makeup trial you will be asked what is usual for you in terms of your everyday look, and what products you like to use.  That way we can design something that is very typically you, yet slightly tweaked to be the very best version of yourself.  A makeup artist is not there to experiment and try out the latest trends on you (only if you want to though!)  We’re here to give a guiding hand to create something that is uniquely you, yet translates well to all mediums.

3. Ok, yes we use a lot more products than you’re used to.  There are eye primers, facial primers, an array of eyeshadows, setting sprays, vitamin sprays the list is endless.  But we only use what we need to, to achieve that flawless base or that gorgeous smokey eye – the key is thin build-able layers that just looks seamless in it’s execution.  Basically, don’t panic when I open the makeup kit!

Natural Bridal Makeup

There is definitely something to be said when it comes to a natural bridal makeup design.  I often think to myself when the skin is looking this healthy and fab already, then why mess with it?  For my clients who prefer a very light touch of makeup – I like to focus on the eyes leaving the skin to speak for itself.  I also tend to concentrate on creating a soft dewy glow with a hint of blush, which gives that impression of a healthy glow from within without making it look false and easy to spot.  For lipstick shades I often keep very close to the natural shade of the lips – mainly using the lipstick to provide an even colour rather than cover what is already there.

I do love a natural look especially if the wedding theme compliments the style – like a garden party or forest wedding x

Update

Please note that I will be away on a course from 15th-18th January and will have limited access to my emails and phone.  So if you’re looking to enquire and book in then feel free to send me a quick message before then to hello@francesmooremua.co.uk x

My services

Your bridal makeup should take your everyday makeup to the next level and complement, but never overpower, the occasion.  It has to work hard though with getting the right balance for photographs, meeting guests and lasting the distance on what is a joyful, but long day.  What’s also really lovely about having your makeup professionally applied, is that you have a little bit of time to sit back (glass of Prosecco in hand optional) and take a few moments to feel proud of all your hard work and months of planning.  And to remember the wonderful person who’ll be waiting for you at the end of the aisle.

As your personal makeup artist, my role will be to ensure a smooth and seamless transition throughout the preparation stage of your wedding.  Experienced in all dress fastenings and veil sets – I can assist both your bridal party and yourself to ease any pressure.  And of course, provide any last minute touch ups you may require or request.

Who Am I?

Hello!  I’m Frances, a classically trained editorial and bridal makeup artist working across the South of England.  My previous clientele have included brides, models, actors, actresses and members of the aristocracy throughout Hampshire (New Forest), Dorset, Surrey, Wiltshire and London.  A regular contributor to national and international wedding magazines and blogs, my work has been seen across the world and celebrated for its emphasis on luxury beauty.  I simply love being asked to be a part of someone’s wedding day.  Not only is it incredibly exciting; it’s also a position of trust, and one which I fully respect.

In my professional makeup kit are products which I have carefully selected for their high performance qualities and ability to work under pressure – which ensures your bridal makeup has everything it needs to look fab!  These include: Anastasia Beverly Hills * Benefit * Bobbi Brown * Charlotte Tilbury * Dr. Brandt * Illamasqua * Laura Mercier * L.A Girl * MAC * Makeup Geek * Rosie for Autograph * Sigma * Smashbox and Urban Decay to name a few.

I’d love to hear about your wedding plans so do get in touch at hello@francesmooremua.co.uk, or by sending me a message through my Contact page.  Also do check out my blog which is regularly updated with helpful tips and advice for your wedding day!