Why do you charge what you do?

As this can be quite a complex subject, I thought I would fully go into this and explain my prices and why I charge what I do. It’s also a question I know many of you would have asked yourselves before contacting me to book, or maybe even questioned this on the initial enquiry. I think it’s important to know exactly what you’re paying for, and see how the cost is broken down. As the wedding and beauty industry seem to vary widely in costings, I thought this would go someway to explain at least my prices to clients.

✨ Why do you ask for a £100 non-refundable deposit?

It is quite common for businesses (especially in the wedding industry) to ask for a deposit. The deposit ‘holds’ the date for a client and ensures that their chosen supplier is available for their special occasion. Personally, it also means that I will NOT book any other event on that same date, meaning I am completely focused and dedicated to my client for anything they need me for.

The deposit works in three-fold; 1. It holds the date, 2. It secures against anyone else booking that same date, 3. It roots out time-wasters and means only genuine clients book.

Any why is it non-refundable? Well this is actually for two reasons. The very fact that it is non-refundable puts a lot of people off, so for me as a business I only get clients book who like my work and really want me to be a part of their special day. It also serves to protect myself financially if a client decides to cancel.

✨ Why do you charge less for a trial than the wedding day?

This is actually quite a common question, and can leave a lot of people scratching their heads trying to figure out why the cost has suddenly changed.

It’s standard practice in the beauty industry to charge less for a trial than the wedding day. This is for a few reasons, but mainly it is because it allows clients to experience their wedding ‘look’ without committing too much money. It also gives the client the freedom to walk away if they don’t get the feels! The trial is also the time when things are discussed, experiments are made, things are changed and notes are taken – so when it comes to the big day everything flows smoothly and everyone knows what they are doing.

The trial is usually just for the bride, as I feel it is important to focus on my client completely without the distraction of the whole bridal party. However, I know it can be lovely to have the full gang together for a treat – so if you would also like the bridesmaids to have a trial, please let me know at the time of enquiry and I can work out a price for this.

✨ Why do you charge more for the bride on the wedding day than the other guests?

Ok, the big one! Why charge more for the bride? It seems unfair right? Well, I’ll try and break this one down so you can see where the extra costs come into it.

So firstly, the person who communicates with me from the start until the end is the bride. So whenever I reply to an email, text, phone call or Instagram message (which can be at all times of the day) this is my personal time. Don’t get me wrong I love to chat to my clients and I want them to feel as if I am there for them no matter what is going on, but as a business I still need to account for this time.

Now the next level in price is due to the physical application, skill and experience taken to do the bridal hair and makeup. I always allow extra time for the bride. No question. She will come first. This is where my 7 years of experience comes into affect to produce a hair and makeup look that my client is comfortable with, and which makes her feel absolutely exquisite. I am always striving for the next best thing so constant training with some of the biggest names in the industry is a must for me, but can also be pricey, so I have to balance this in the books and so therefore in my costings.

Finally, the last bit of cost for the bride is the ‘just in case’ scenario. I always like to leave myself a few extra pennies for peace of mind, just in case I need to purchase a special product for my client that she has asked for. Sometimes, this extra cash will be used to absorb any travel cost that maybe local but still a bit of distance.

✨ Why are the additional guests prices less? Does that mean they have less makeup/worse hair?

Absolutely not, and please don’t interpret the costings this way. Again there are definite reasons behind the price for guests; 1. It allows the guests to take part in the festivities without escalating the overall cost, 2. Guests are usually less concerned with their hair & makeup requirements, and are happy to take my lead when it comes to this – so I feel to reflect this attitude a dip in price is best.

But there is no way they will receive less of a service, and will definitely not have bad hair or hardly any makeup on.

✨ Why is there a surcharge of £90 for an additional hair/makeup artist?

I have a carefully selected team of individuals I like to have assisting me on larger jobs. These professionals usually have been working as a makeup artist, or hairstylist for 7+years and their skills are closely matched to my own. However, because they are also freelance sourcing their availability takes time.

The surcharge reflects the additional work I have to do to source the right person for the job. Securing that individual and guaranteeing them work at the end of the day is very important as a business.

✨ Why do you charge the amount you do?

So throughout my 7 years I have gone through all sorts of pricing mock ups, some with more success than others. It has been a tough learning curve, as wanting to reflect my experience and yet not price myself out of jobs has been no picnic! I’ve also learnt not to feel upset when another artist undercuts me, as I know deep down the job was probably not right for me in the first place.

I recently trained with Katy Djokic and The Bridal Stylists, and after speaking with Katy I soon realised I am very much close to her style and experience (especially when it comes to makeup) therefore I decided to match her costs. I hope in this way I have gone somewhere to even out prices and make it more fair to clients.

I hope all of this has made sense. If you do have any questions please do contact me x

REPOST// The big questions – No. 5: Will I look overdone and not like myself?

A very common worry among brides (when considering to hire a makeup artist) is that they will not look like themselves, or that they will be too heavily made up.  There isn’t a bride alive who doesn’t want that pleasant in-take of breath when she enters the room, and see’s her guests and partner for the first time.  You want to be breathtaking for all the right reasons, and any makeup artist worth her salt will always strive to help create that moment for you.  Here are a few myth busters to help you make your choice.

1. One of the most common fears surrounding hiring a makeup artist, is that you will be made to look too heavily ‘made up’ and covered in foundation.  Believe me, no one wants that!  True, we will use slightly more products than than your usual everyday look, but that is only because the makeup design has to work well for meeting guests, different lighting effects, professional photographs and lasting the distance on what is a joyful – but long day.

2. At the makeup trial you will be asked what is usual for you in terms of your everyday look, and what products you like to use.  That way we can design something that is very typically you, yet slightly tweaked to be the very best version of yourself.  A makeup artist is not there to experiment and try out the latest trends on you (only if you want to though!)  We’re here to give a guiding hand to create something that is uniquely you, yet translates well to all mediums.

3. Ok, yes we use a lot more products than you’re used to.  There are eye primers, facial primers, an array of eyeshadows, setting sprays, vitamin sprays the list is endless.  But we only use what we need to, to achieve that flawless base or that gorgeous smokey eye – the key is thin build-able layers that just looks seamless in it’s execution.  Basically, don’t panic when I open the makeup kit!

UPDATE // Last WEEKEND wedding dates available for 2019

These are the last weekend wedding dates available for 2019. Some weekday dates are still available to book. Simply contact me either via my contact form on my website, or by emailing directly at hello@francesmooremua.co.uk

Saturday 26th October | Saturday 30th November | Saturday 14th December | Saturday 21st December | Saturday 28th December

Nicki and her festival wedding…

I have actually had the pleasure of designing Nicki’s makeup on a couple of occasions for her parents subsequent weddings, so I feel I know Nicki’s face pretty well and her personal taste – which is always a bonus when approaching a look a client is comfortable with. Nicki needed a few things from her wedding makeup. As she was having a festival type party wedding in a local field in Lymington, she wanted it to be quite natural as she was going to be outside for the majority of the day. She also wanted it to be quite fun and light with a touch of sparkle. Lastly, it still needed to be ‘bridal’ for the photographs – so we worked on a design together combining these elements together.

Nicki simply loved her makeup and felt very confident in it when leaving for her big moment x

Lucy & Mat… a beautiful New Forest wedding

When I first met Lucy for her bridal makeup trial I noticed two things: 1. she is the most loveliest person and 2. she is the most smiliest bride EVER!  Lucy was very relaxed about her wedding makeup design, trusting me to come up with a classically beautiful look.  And here are the results, a simply gorgeous, classic design x

Camilla Arnhold Photography | Frances Moore MUA | Suzanne Neville from Anna Bridal Couture | Arcade Flowers | Laura Mackenzie Hair Design

 

New mum beauty…Michelle’s wedding at The Italian Villa, Poole

It’s new mum Michelle’s wedding today at The Italian Villa in Poole!  Michelle was suffering from a little baby brain earlier in the week, where she forgot to pick up her wedding dress from the seamstress – but she luckily remembered in time and thus the wedding prep went swimmingly this morning.  Michelle wanted a really soft, pretty ‘new mum’ look – so just something to brighten up those tired eyes and inject a little warmth and highlight to the skin.  I kept the eyes nice and pretty using an Urban Decay palette Naked 3 and keeping to the pinks, with using the darker side just on the outer corners to strength the look and contour ever so slightly.  I then worked hard on Michelle’s skin, priming with a couple of different primers – undercoating with a highlighting cream, then adding a couple of layers of vitamin rich foundation.  Then I added a Clinique airbrushing concealer pen under the eyes, on the middle of the forehead, down the nose and on the chin.  Finishing with the usual blusher, highlighter and a little bronzer.  For Michelle’s lips I used MAC’s Creme Cup lipsticks to keep that pink, soft element x

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